From the very start, Natural Baby Shower has followed the belief that "buy well, and you'll buy once." We actively search for the safest, most stylish, sustainable baby and parenting products on the planet so that you don't have to. Our collaborations are exclusively with brands that work ethically and with the most environmentally friendly processes and organic, and sustainable materials wherever possible. The foundation of Natural Baby Shower is built on its dedication to making the world a little bit greener for our children to grow up in. As a trusted award-winning retailer, we offer environmentally friendly, long-lasting products and provide support at every stage of the parenting journey through our tailored guides and 5-star personal service.
"Natural Baby Shower was inspired by the natural approach to parenting I experienced during my first pregnancy while I was living in New Zealand in 2003. I realised there was nothing dedicated to eco baby products here in the UK so when we returned, I decided to set up a business that would solely cater to parents wanting a simple + natural approach."
- Vics, Founder
Handpicked products & brands
Welcoming a new arrival is the most exciting and rewarding journey. Natural Baby Shower want to help along the way and help make your choices easy. Rest assured that all products have been chosen because we personally love and recommend them.
Expert advice
Preparing for your new arrival can feel overwhelming. With our amazing products and expert advice from our fully trained staff, let us help you find the right products, at the right price, at the right time.
"Parenting Brand of the Year" in MadeForMums Awards 2022
Natural Baby Shower recently won "Parenting brand of the Year" in the MadeForMums Awards 2022. The MadeForMums Awards, champion excellence in pregnancy, baby and children’s brands and are one of the most respected and relevant awards in the industry.
Natural Baby Shower's Affiliate Programme
- 30 day cookie window
- Up-to-date product feed
- AOV: £130
1) Affiliate Commission
We offer a default commission rate of 1% for discount partners, 1.5% for existing customer transactions and 3% for new customer transactions . Bespoke commission structures can be discussed.
2) Affiliate Approvals
Natural Baby Shower are happy work with all types of affiliate promotion and encourage all interested sites to apply. We are specifically looking for premium sites which best reflect our brand values. We do not work with sites that display content that may be deemed inappropriate or offensive. We do not work with untransparent subnetworks.
3) Validations
Sales are validated maximum 120 days after the transaction date. This is to account for our 90 day returns period.
Orders using unauthorised or exclusive codes where the sale has not tracked through the agreed exclusive code provider will be declined. Any sales tracking through using a voucher code and also claiming cashback will be declined. In instances where the last click referrer is not “Awin”, the sale will also be declined. Any untracked orders also cannot be claimed.
4) PPC
We do not allow brand bidding without the written permission from Natural Baby Shower. All Natural Baby Shower brand or catalogue terms should be applied as negative match or excluded terms on all keyword or keyword phrases for the purpose of targeting adverts on PPC search engines.
Affiliates are prohibited from brand bidding on misspells or variations of the Natural Baby Shower brand terms. It is not allowed to place your company name, trademarks, service marks, or product names next to (or combine them with) a Natural Baby Shower brand/product name, or is it allowed to use the Natural Baby Shower brand terms as an extension of your own URL.
5) CSS
We do not allow CSS partners to bid on Natural Baby Shower brand terms, only non-brand keywords.
6) Voucher codes
Only voucher codes that have been shared on Awin may be used. Codes on the website or in a pop-up may not be used unless also shared on Awin. Natural Baby Shower reserves the right to request code removal. Any unauthorised use of codes will result in declined commission or removal from the program.
